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Areas of Expertise
FMCG, Automotive and Healthcare
Markets
Strategic Planning Mature Judgement
&
Executive Decision-Making,
Product Positioning, Packaging, Launch, Re-launch
Sales & Marketing Strategy & Execution
New Business Development and
Retaining Multi-Million Dollar Accounts
International &/or Multicultural Business Operations
Strategic Alliances & Partnerships
Customer Service &
Relationship-building
Team Leadership / Motivation / Development
Career Highlights and Experience
Executive
Coordinator, Turkish Advertisers’ Association-Jan 2005-June
Executed
conferences, media relations and external representation of the National Association. Prepared the annual plan. Been part
of the first Effie Awards team.
Executive Officer – Guzel
Sanatlar Saatchi&Saatchi – July 2004
Turned a breaking local-international agency relationship around in 20 days. Managed Procter
& VISA and Nestle Cereals Accounts. Was the liason
for the international Saatchi agency and the local marketing partner for budgeting, forecasting and through final production.
Managing Director – Healthy People by Grey
Worldwide – 2003-2004
Initiated and established
the first International Healthcare and Preventive Healthcare
Management Ad agency in Turkey. Also responsible for New Business
of Grey Worldwide Istanbul. (Abbott, Eczacıbaşı, Wyeth). Extensive knowledge of Baby Products market. Excessive knowledge in Antibiotics, Pain killers, Cardiovascular Medicine.
Deputy General Manager-Client Services Director – Link/McCann-Erickson Turkey, Istanbul January 2000 – June 2001
Help improve the services provided and assure quality. In charge of business
development and inquire new clients.
Group Account Director – Pars/McCann-Erickson Turkey, Istanbul. May 1998-January 2000
General Manager to MCE Uzbekistan (Temporary) Nestle-(Nescafe, Nesquick, Nestle Baby Foods), Goodyear, Coca-Cola In charge
of Coca-Cola’s Turkish and Central Europe’s (including Georgia, Azerbaijan,
Uzbekistan, Armenia and Kyrgyz Republic) Fanta and Sprite accounts. Responsible for all media and communication activities
including adaptation of pattent material and implementation of multi-million dollar advertising strategy for the largest soft
drink company in the world; Been appointed to handle Unilever/Lever (Detergent, Ice-Cream), Motorola, J&J (Carefree, Baby
Shampoo) Auer and Kent groups. Managing and organizing a staff of 60 personnel.
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