CREATING DEMAND

Life as a game

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Life as a game
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Final Word

"Winners win not because of what they say they will do, but because of what they actually do.

Winners win because they always believe there is a better way..."

Larry Light ,

Global Chief Marketing Officer, McDonalds

life   
n. pl. lives (lvz) The physical, mental, and spiritual experiences that constitute existence
game1    (gm)
n. An active interest or pursuit, especially one involving competitive engagement or adherence to rules

Recent books read:
               The End of Marketing As We Know It
               Six Sigma
               Cassandra Compact

bmwx5.jpg
If I were a car, I would be a BMW SUV...functional, and sophisticated

Nice handling and over all performance

Pros: For the genuine driving enthusiasts
Cons:

Not for the lame, looking for low price, value

 

Favorite campaign: Mastercard..."Priceless"

 

Favorite quote: "Plan your work, then work your plan."

 

Favorite movie: "Heat"

 

Favorite book: "Shibumi"

(Effortless Perfection, meaning that one must pass through knowledge and arrive at simplicity.)

Motto:
Exceed their expectations

Philosophy:
No Regrets

click here to send me an e-mail at bsguler@ufl.edu