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I always admired the healthcare industry. Unfortunately I also witnessed how
poorly it's advertising was being handled. The healthcare market has unique characteristics and special requirements.
Being so very part of the consumer products advertising, I was left out of the battle. One fine day,
(because it was a beautiful day in October) I decided to do it myself. I knew advertising, I knew my strengths, I knew how to do the
"what", so I initiated and established the first International Healthcare and Preventive Healthcare Management Ad agency in Turkey, Healthy
People by Grey Worldwide.
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...and, thus, I modified and adapted my extensive consumer experience to achieve my goals
in the challenging healthcare marketplace. Needless to say, it was a success. Basically, I did the right thing, the right
way, at the right time.
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